Audience Research

Having decided on a target audience the group asked me to do some research into our audience:
Target audience: 16-24 Male and female


I found the BFI's 2011 statistics yearbook which focused on the year 2010.
Here are some statistics I found:

As this data shows we have chosen a lucrative audience, as they visit the cinema the most. We have also chosen a good genre to target them with as many action films (e.g Kick Ass, Inception, Iron Man 2) made the list of the most popular films within that age group.

However the thriller aspect of the film might appeal to the 25-34 demographic more as the most popular film for them was Green Zone, a thriller. Most of our film is action however, but the 25-34 year olds could well be a strong secondary audience.